This week, we’re joined by Krish Kudhail: Senior Marketing Strategist at Sony Music and Founder of 11K Creatives. With a career spanning Universal, Warner, MTV, Apple Music and Virgin, Krish has shaped campaigns for some of the biggest artists in the world. In this session, we break down: - How real music marketing campaigns are built - What separates good rollouts from great ones - How emerging artists and young execs can think strategically - What labels actually expect from new talent The skills the next wave of marketers must master

- Keisha Ellis, founder of Ricolle Music, has nearly a decade of experience in music publishing. - Background in music from a young age, influenced by her father's career in reggae. - Transitioned from major labels (MTV, Sony, Universal) to independent publishing, leading to the creation of her own company focused on Caribbean music. In this masterclass we discuss: 00:00 Introduction to Keecia Ellis 01:56 How to start your journey in music publishing 04:32 Understanding publishing & Revenue streams in Publishing 09:32 Navigating entrepreneurship in the publishing world 11:13 How to align experience and opportunity 15:30 Challenges in music publishing and keeping a record 17:25 Different types of publishing deals 21:30 Common Misconceptions